J. Cole visits Bally Phipps Plaza store

Atlanta, 15th August 2015

Music artist J. Cole and Bally hosted an in store VIP client event ahead of J Cole’s performance in Atlanta at the Bally Phipps Plaza store to further celebrate their new collaboration. Bally has joined forces with J. Cole, launching an exclusive pair of hiking boots and backpack, inspired by the notion of “urban explorer”. The boots and backpack are now offered in a range of colors and materials.